GetResponse is a popular email marketing tool that simplifies email marketing and helps you reach more customers – and maximize sales. It’s mostly an all-in-one tool that lets you get more leads, clicks, sales, and opens – with relative ease. GetResponse is defined mostly by its impressive email marketing workflow management, which is unparalleled.
But beyond the obvious advantages, you have to consider other factors before integrating it:
- Which GetResponse pricing plan offers the best value for money?
- Does it have any hidden costs?
- Can you save money on your GetResponse plan?
- Do competitors offer a better deal for your favorite features?
The GetResponse team calls itself the easiest email marketing software (EMS) to send out campaigns, email newsletters, follow up emails, and online surveys. Based on our review of the tool, we are inclined to agree.
Many of its features exceed what marketers expect from an EMS, not least of which is the ability to engage your contacts with live Webinars and the landing page creator.
Users can purchase email marketing plans that are suited for their particular needs. They can also try the free trial for 30 days with support for 250 subscribers. Plans start out at $15 per month.
Set up in 1998, GetResponse has been around for longer than most email marketing tools. It was created by Simon Grabowski, an 18-year old Polish entrepreneur. The product thrives on its long history, ease of use, and a no-risk approach. Today, it serves over 350,000 paying customers around with world and supports over 1 billion subscribers every month.
Over the years, GetResponse has become one of the easiest platforms to use for:
- Designing beautiful landing pages
- Creating and tracking powerful email campaigns
- Email marketing automation to target customers with relevant information that is suited to them
The company has been the recipient of multiple rewards and has been featured on many popular media outlets such as CNN, Huffington Post, and Forbes.
The Most Popular Plans You should Know About
Below are the most popular premium plans:
- Free 30-day trial (with support for 250 subscribers)
The price tag for paid plans increase based on the size of your audience. You can purchase the plans on a monthly basis or pay upfront for 12 to 24 months if you want to save up to 18% or 30% of your money.
It is worth noting that GetResponse does not currently offer a refund for canceled plans. This is why it is a good idea to try their tools and services for at least 2 months before getting on with their annual plans. Until you truly become comfortable with their service, it’s best to use their monthly payment cycle.
5 Core Functions Available with Most Plans
Get Response offers many useful functions which may overwhelm users if they’re new to email marketing. Some of these features are only available as separate add-ons or with certain plans. But you can expect the following features to be mainstay part of the all their packages:
1. Email Editor
Like most other email marketing tools, GetResponse offers a fully fleshed out email editor. This email editor lets you create your own design or choose a pre-designed template. Other useful features include the ability to preview the emails before sending them, editing HTML code, and the useful spam checker tool. Once you have created your email message, you can send it immediately to selected people in the list.
You can also schedule the emails to be sent at a later time using their time travel feature. This handy tool also segments contacts based on time zone to send messages when subscribers are most likely to check their email.
2. Landing Page Creator
GetResponse does more than email services. It also offers an extremely useful landing page designer, but it does so at an additional cost. The landing page creator is flexible to use and can be hosted on a GetResponse sub domain for free or on a different hosting provider. More importantly, the landing page builder is intuitive and easy to use. Much like Elementor in WordPress, it comes with easy-to-use drag-and-drop tools and lets users edit page elements
3. AutoResponder 2.0
As the name suggests, AutoResponder 2.0 sends emails based on certain criteria. For example, you can broadcast special promo messages to your audience on important events (such as their birthdays), or send out email newsletters on a specific date.
GetResponse gives detailed guides on how to set up their AutoResponder 2.0 and increase your total subscriber count.
4. RSS to Email
This feature lets you automatically send messages to your users whenever you post a new blog or article. It’s an effective way to boost conversions and engagement if you use it properly.
5. A/B Split Testing
GetResponse lets you run various tests to help you send out the most effective emails to subscribers. This is done by conducting A/B tests on different newsletters, time of sending, email content, subject line variants, and various other factors.
Other Special Features
Here is an overview of other useful features:
The form builder is a simple tool that comes with an intuitive drag-and-drop builder. It’s helpful for creating sign-up forms for websites and social media. Furthermore, the autoresponder automatically sends an opt-in message whenever someone subscribes to your email list.
No email marketing service worth its salt is complete without having a list of reliable management functions. The team at GetResponse understands this and customized their program with various built-in features to help businesses properly manage their list of subscribers.
Create Custom Fields
You can add custom fields to your contact list and carry out searches. You can also blacklist email addresses of subscribers you no longer want to send emails to.
GetResponse lets you precisely reach a customer with specific needs and wants. This is beneficial because it lets you use your corporate resources more effect effectively to make better decisions. The Advanced Segmentation tool lets you divide contacts into separate groups and then build email marketing campaigns designed to increase engagement and conversion around them.
No professional business would like to send bland emails with plain text. You want to integrate your own logos, infographics, and relevant pictures to create an engaging email. This is where the GetResponse Email Creator comes in. It offers over 500 free templates to choose from. You can customize these templates to create visually enticing emails that are compatible with both desktop and mobile devices. You can tinker around with the HTML code to further customize the email templates.
Their photo editing tool isn’t nearly advanced as Adobe Photoshop and similar tools, but it lets you experiment with drag-and-drop toolbars that include buttons and images in your email messages. The email creator lets you save certain elements as snippets to use later.
Send the Right Message to the Right Audience
The Marketing Automation tool is a useful feature that most marketers will appreciate. You can set up ‘if-then’ rules to create an interactive series of email campaigns – fully automatic. This means that customers will receive different messages based on how they interact with your campaign. For example, a subscriber who didn’t open their email for 15 days could receive a customized follow-up email at a later date to increase engagement levels.
These tools are effective at winning back customers, identifying leads, and sending persuasive messages to individuals who may end up abandoning your cart in your ecommerce store.
Helpful Technical and Customer Support
The customer support servicer from GetResponse is very helpful. GetResponse was the recipient of the 2013 Bronze Stevie Award for best use of technology in customer support, customer service team of the year, innovation in customer service, and customer service department of the year.
They provide the following support resources:
Live chat, email, and phone
Users can reach GetResponse’s support team round the clock through live chat and email support. Their phone service is only available on weekdays. You can also reach them via the contact form.
GetResponse Learning Center
If you want to learn how to use their tools, GetResponse offers many helpful resources with its Learning Center that includes short video tutorials, FAQs, manuals, whitepapers, and reports.
The GetResponse team can be accessed via social media. Their team may also respond to comments on Facebook.
GetResponse publishes helpful blog posts every week on their site to share tips and discuss trending topics related to email marketing.
GetResponse offers weekly Live Webinars that educate users on different aspects of email marketing and the GetResponse autoresponder.
Pros and Cons
Is GetResponse worth getting into?
- Send as many emails as you want
- The tracking tool is easy to use and integrates with Google Analytics
- Comprehensive library with many helpful resources
- Very helpful customer support team
- 1 month free trial
- Powerful landing page builder
- Landing pages require separate payment
- Don’t expect any refund if you choose an annual plan and decide to cancel it later
It’s fair to conclude that GetResponse is one of the most affordable email autoresponder tools out there, known for user-friendliness and a comprehensive list of tool for businesses of all sizes.