Which one should you choose?
Aweber or GetResponse or Mailchimp? Now this is a tough nut to crack.
But every marketer will have to answer this question at some point in their business. For most businesses, experimenting between all the different options can be costly and time consuming. You could try all three email services and make up your own mind, but that will be time down the drain. This is why we’ve reviewed the three email services so you won’t have to waste time and effort to finally find the one that works perfectly just for you.
Let’s unravel the differences between these three premium email services in five key areas.
1. Email Templates
All three email services have hundreds of beautifully designed templates that they continue to update on a regular basis. What most users will appreciate is the use of drag and drop features, making it possible for anyone to design their own custom template. If you don’t have the time, you can use a pre-existing template and tweak it enough to make it look like yours. You don’t need any significant background in design or programming for it to work either.
GetResponse goes one step further and lets you order professional templates designed by their own team. To make template design even easier, GetResponse allows you to see how your design appears on smaller screens. This is especially if your contacts use mobile phones all the time. The last thing you want to do is send distorted versions of your email with botched up sections and images.
GetResponse takes the cake here.
2. Signup Forms
Signup forms are used to attract subscribers and grow your audience by adding them to your contact list. Most readers are willing to offer their contact information after they go through your blog or review your services.
Previously, Mailchimp was our preferred solution for their slick signup form templates. But GetResponse launched their own signup forms which are, objectively speaking, much more better looking due to the sheer variety of customization options. Also, they come with drag and drop features and just as many fields as MailChimp.
3. Beating the Spam Folder
While email platforms like Gmail and Microsoft have done a pretty good job at trying to distinguish between mass emails and separate the good ones from the bad ones into the Spam folder, it’s sometimes a hit and miss. Their selectivity tool is pretty good but it can just as easily categorize your email as spam as well.
But your emails can avoid spam folders with the reputation of your Email Service. There’s no denying that there are other factors involved that decide whether an email is spam or not, your email autoresponder service can play a big role in making sure your message doesn’t land in the spam folder.
In this area, the battle between Mailchimp, GetResponse, and Aweber is pretty much even. All three are considered to best at what they do and reputable. That being said, MailChimp has had a history of their emails landing in the spam folder, which destroys engagement. To counter this, MailChimp started avoiding affiliate links in your emails. This is bad because you’ll find many marketplaces to be no-go areas.
If you purely offer products and services, then you shouldn’t be too worried with this policy. However, if you use affiliate links in your email, it’s best to stick with GetResponse and Aweber.
We’ll cut straight to the chase here.
If you’re very tech savvy and love number crunching, then Aweber’s analytics tool will give you the most out of the three. They offer lots of data sets that let you play around with numbers for hours on end to create extremely detailed reports.
But if that kind of stuff scares you, you’ll probably prefer Mailchimp’s relatively laidback approach to analytics tools. They don’t offer as many options as Aweber and you won’t be able to create those geeky graphs and numbers, but at least it’s easy to understand.
GetResponse hits the sweet spot by giving you more choices than Mailchimp but doesn’t overpower you with the sheer variety unlike Aweber. It is easier to wrap your head around GetResponse’s analytics tools than Aweber, and is certainly much more defined than Mailchimp.
If you’re like us, you prefer keeping things simple and detailed. In this case, choose GetResponse. But if you’re really tech savvy and have the time to crunch big data sets, go with Aweber.
The most important factor when choosing an email autoresponder is the pricing. Price trumps features in our opinion. Because you can only pay as much as you can afford.
In this area, both Aweber and GetResponse offer the same pricing structure. You will gain access to lots of features and a massive range of contact lists before encountering the next jump in pricing. That being said, GetResponse is so far more affordable per email over Aweber.
With Mailchimp, the pricing structure is a little different. Mailchimp increases the price with each step and prefer to operate based on the ‘pay as you go’ approach. However this can quickly become troublesome if you’re dealing with a fluctuation in demand. It’s easy to lose count of how much money you’re giving away.
One thing that you’ll love is that all three offer free alternatives. GetResponse and Aweber offer a one month trial with money back guarantee. You can do whatever you want in that time frame and find out for yourself if the service is good for you – all without spending a cent.
MailChimp keeps the offer free until you reach the first 2000 subscribers, plus you can’t use their more important features like autoresponder (which is important if you want to increase engagement). Basically, we’d describe this as ‘bait’ to lure prospects in and then charging them when they demand more.
Here’s a brief breakdown of the pricing structure for all three email services:
- Aweber is the most expensive at $19 per month.
- Mailchimp starts at $10 per month.
- And GetResponse offers a $15 per month.
For all the features that GetResponse offers, we believe they’re a better option for smaller businesses and entrepreneurs.
Here’s what you get with GetResponse:
- Unlimited emails
- 500 templates
- 250 contacts
- A/B testing
- Integration with social media
- Signup forms
- Analytical Tools
- More likely to reach the user (i.e. not land in the spam folder)
- Amazing customer service
Although this was a hard contested battle with no clear winners, we’re inclined to choose GetResponse based on the sheer number of features offered for a low price plan.
If you agree or disagree with us, let us know why. We’d love to know your thoughts.