While Tinder is setting up a new internet lingo for online daters, the two-year-old Bumble is catching like wildfire.
The year 2016 brought many matches and missed catches for some. While the swipes went left or right, these two apps were busy analyzing the user insights data to see what worked for millions and why you may need more catching up to do.
Are you a common name? Well, it has worked like a charm for many. Tinder’s insights tell us the names in the United States that had the most swipe-rights.
Let’s start with the boys. If you are a Mathew, Josh, Lucas, Nick or Ryan, you know what we are talking about.
For girls, the names that famed on Tinder last year are Lauren, Emma, Emily, Hannah, and Julia.
Although we don’t recommend you to jump at the insights and change your name, but if you do, who’s judging?
Better yet, Bumble also shared information about what’s working for their users to find their matches, by understating their preferences, interests, Facebook data, the new photo filter feature and their profiles.
This is where what you do for a living becomes the ever most important question.
At Bumble, the most popular profession titles were Investment Banker, Attorney, and Doctor – creativity took a blow here. However, the vague yet promising title of Entrepreneur got the seventh most popular spot. So even if you’re startup ideas are yet to take flight, there’s a small world out there full of great matches.
You know the mind space movies and music has. Talk about common interests, it comes naturally to bond over your favorite tracks, artists, and TV shows. If you have missed out on this, Orange is the New Black, the Netflix series is the talk of the town, and Bumble users adore it. Movie stars Jennifer Lawrence and Chris Pratt and the most talked about, parallel to rappers Drake and Kid Cudi.
The user data also reflects where these dating apps have the most active users. For Bumble, which has always focused on universities, to begin with, UCLA, SMU, and USC got them the most traction. The cities which buzzed for the app as most active are New York, Toronto, London and Los Angeles.
Owing to Bumble’s hugely growing popularity, one can’t help but compare it to when Tinder got people hooked on the idea of finding common with people on the app. Tinder, three years ago back in 2014 when it was two, was matching 12 million people in a day and overall a billion swipes. Bumble, in 18 months since inception, has 220 million swipes a day and matching 4 million.
But what’s interestingly in favor of the relative newcomer is that the average time spent by active users on the app is 100 minutes a day. Tinder back in 2014 had an average time of 90 minutes a day.
This is a result of Bumble’s strong focus on college-going students, who they figure and rightly so, have more time in the day to toggle the app.
So even though Bumble is way behind in terms of building a user base as large as that of Tinder, its users are spending more time on the app compared to the latter’s two years into the business.
Tinder had gone mainstream faster than Bumble. It also had the advantage of being one of the first apps to crack the app dating formula and getting an interface that intrigued the restless minds of this age and time. Swipe-based apps for finding dates today are now a much more common than they were two years ago. But given the time people are spending to find good matches, Bumble seems to be on the right track, given it's not just competing with other apps but well established online dating platforms.