How to Integrate GetResponse in WordPress

GetResponse is the world’s leading email marketing service (EMS) and has been around for over 20+ years and counting. This makes them one of the oldest online tools on the internet. To put things in perspective, Google was launched in 1998, the very same year as GetResponse.

While GetResponse can be used pretty much on its own, you can get more bang for your buck by integrating it with your WordPress website. This is made possible with the GetResponse plugin for WordPress. The plugin is easy to use, but of course, you will first need to connect your website with your GetResponse account.

GetResponse gives you various features such as the ability to add site visitors to your contact list, integrate with plugins like BuddyPress, and adding landing pages to your WordPress site as a separate page.

In this blog, we will explain how you can install the plugin and how you can use it.

Before you get started, your WordPress website needs to fulfill the following criteria:

  • PHP 5.6 or higher
  • SSL certificate
  • Working cURL library

Note: The plugin is free to install, but GetResponse itself comes with different pricing plans. The building tools in each plan differ based on the pricing (you can choose from Basic, Plus, Professional, and Enterprise).

How to Install the Plugin on WordPress

To start using GetResponseOpens in a new tab. on WordPress, you will have to first install and activate the official plugin. The plugin will then let you connect with your GetResponse account from where you can integrate GetResponse features to your WordPress website.

Step 1: Log into your WordPress admin area.

Step 2: Click on the Dashboard.

Step 3: Go to the Plugins menu. Click on Add New to Install a new plugin.

getresponse wordpress

Step 4: On the search bar, type “GetResponse”.

getresponse wordpress

Step 5: The official plugin is called “GetResponse for WordPress” and is usually the first result. Click on Install now.

getresponse wordpress

Step 6: Click on “Activate” to start using GetResponse for WordPress.

getresponse wordpress


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Step 7: You will now have to connect your GetResponse account with WordPress. Simply navigate to the plugin menu and do as follows:

  • Click on Account
  • Retrieve your API key from your GetResponse account. Copy and paste it in the box below:

getresponse wordpress

GetResponse is now ready for use with your WordPress website and you can now start exploring all its features.

Method 2 to Install GetResponse

If you don’t want to install GetResponse the usual way, you can manually upload the zip file by downloading it from the website. Here’s how you can do this.

  1. Download the official plugin in zip format (make sure it your WordPress installation is compatible with the plugin otherwise it won’t install).
  2. Visit your website’s cPanel and extract the files this location: /wp-content/plugins/.
  3. Your WordPress dashboard should now detect the GetResponse plugin and you should be able to activate the module in the plugins section by vesting your admin area.

Available Features

GetResponse provides a number of features to help you add more users to your subscriber list, updating information, tracking customer behavior, and collecting data.

List Building

You can try encouraging your audience to sign up using the available list building features with Contact Form 7 or BuddyPress plugins.

Your available options with GetResponse include:

  • Adding GetResponse forms on many places in your site and within blog posts
  • Adding an opt-in checkbox in various forms
  • Adding an opt-in checkbox to BuddyPress, NinjaForm, and Contact Form 7 forms

Sending WooCommerce Data to GetResponse

GetResponse also integrates well with WooCommerce and lets you export your customer data and send it to GetResponse. You can use this data to analyze customer behavior and understand how they interact with your website, the purchases they’ve made in a given period of time, and more.

Tracking User Behavior

The plugin lets you track traffic to your website and help identify users who opened certain pages or viewed certain posts. This data lets you create more effective email campaigns based on the frequency of a user’s visits.

Adding GetResponse Landing Pages

If you also bought a subscription for Landing Pages, you can just as easily integrate it with your WordPress site. The plugin lets you easily feature signups, promotions, sales-focused pages, promotions, and so on.

You can also customize popups and create fixed bar forms to encourage for more sign ups. You can even carry out A/B testing to optimize your page for higher conversions.

The GetResponse plugin lets you easily publish landing pages in your WordPress website as a subpage. Furthermore, you get the ability to add contacts without integrating with 3rd party plugins after they sign up.

Click here to download the plugin.

Is it Worth Integrating GetResponse to Your Website?

GetResponse is the most powerful opt-in email marketing tool although it does have a steep learning curve because of the sheer variety of features you get to play with. But despite all the hurdles you may face, GetResponse is a powerful tool that will help you grow your business and your sales.

Once GetResponse is integrated with your website, your audiences get the option to easily submit their contact information quickly and without problems. Imagine being able to automatically respond back to your users based on how they interact with your website.

Being able to quickly respond to your user in short is a proven way to maximize sales. Perhaps more importantly, GetResponse helps you maintain the fine line between email marketing and spam email marketing. When users opt-in for your emails, they give you permission to send them emails.

This also means that your email won’t be discarded as spam email because GetResponse takes care of it with their Opt-In email features. This ensures your email will always land in the inbox. When properly integrated with your website, GetResponse lets you leverage user behavior to help you customize effective email marketing campaigns.

Based on the above benefits, we strongly feel you should integrate GetResponse with your WordPress website for maximum benefits.

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