GetResponse is known for its easy-to-use autoresponders that make email marketing a walk in the park for businesses.
If you want to stay engaged with your audiences online, you will want to employ the automated power of autoresponders to remain competitive and operate cost-effectively. Autoresponder tools let you send messages as part of automated campaigns and manage one-on-one communication with your recipients. They can be sent in intervals, or starting from Day 0 when a prospect signs up to your list, choose strategically.
GetResponse gives you complete control over how you want to send emails to contacts and lets you automatically respond to users based on the actions they take. If you set things up correctly, subscribers will receive important messages from you automatically. This saves precious time so you can focus on other areas of your business.
How to Create Autoresponders
On your dashboard, go to the Email Marketing space. There you will see a dedicated section for your autoresponder messages. Under the “Manage autoresponders”, click the Create new button to set up your new autoresponder message. This is where you will enter all the relevant details for it.
Here’s how you can create an autoresponder:
- From the Menu, click on Autoresponders
- Click on Create autoresponder
- Give the autoresponder a new message
- Link the contact list to the new autoresponder. The list will contain the details of your contacts that are currently subscribed to you.
- Manage the specific days on which to send messages from the autoresponder. For example, you could select Day 0 to send messages to someone immediately as they sign up. You can create another autoresponder message and assign it to a different day in the cycle, for example, Day 2, which is the second day after users opt-in. Here’s what it looks like:
- Select the days in the week that you want to send the email on.
- Select email addresses from which to send the messages.
- Next, you’ll be asked to type out your message in the subject line.
- Now click on the Design messageif you want to control the appearance of your email. You can select from a range of free email templates or design your own. The message editor lets you add background images, files, and, inserting your logos. For the most part, we advise sticking with few images because adding too many could send the message straight into the spam box (and we don’t want that!).
- You can decide if you want to integrate the email with Google Analytics.
- Now click on Saveto save your progress without activating the message option or Save and Publish to send messages right away.
Make sure to preview the message before sending it to your contacts. You can do this by going to the Manage autoresponders page, scrolling down to your autoresponder, and then clicking on the three dots next to the autoresponder you just created, now click on Preview.
Adding Another Email to the Same Autoresponder Cycle
If you want to add a new message to the same autoresponder cycle , simply create another autoresponder message. Follow the steps as outlined above and customize your autoresponder cycle with new emails to create more sequences.
GetResponse notifies you when your email has been opened or clicked. This is done by placing invisible image pixels that can detect the exact time and date when an email has been opened by a recipient. You can set up Message-opened with autoresponders in just a few steps. This will trigger a new workflow step based on how your subscribers react to the email.
The element will have “if yes” and “if no” connectors. If you choose the “if yes” connector, GetResponse will activate this action only for subscribers who open the message. If you choose the “if no” connector, the autoresponder tool will be triggered when people don’t open the email.
For example, if you want to move subscribers who open your email to a different list, you can do this by giving the tag “inactive” to users who didn’t open the email. This can be done by connecting the Tag action to “if no” and the Move action to “if yes”.
GetResponse lets you select very specific messages to act as a trigger. It is possible to specify the time it takes for the workflow to stay dormant until the next condition is met.
- This condition can be customized to be very specific or very broad, depending on your email goals:
- If you want to trigger the next step when your emails are opened, change the condition to
- If you want to trigger the next step when a specific email is opened, first specify the type of message. Then select Any.
- If you want to trigger the next step when a specific email is opened, choose the message type, then select Specific from the dropdown menu, and then select the message from the available list.
Tips for Using GetResponse Autoresponders
1. Brainstorm Creative Content Ideas
Autoresponder tools let you send customized content straight into your customer’s inbox. A few ideas for content that you can add to the autoresponder include:
- How-to guide series
- Weekly tips
- A free eCourse
- A freebie
2. Don’t Send too Many Emails
It may seem tempting to send dozens of emails in short intervals since it doesn’t cost an extra penny to you, but this is a bad idea. Keep the intervals between your autoresponders long. Don’t send messages in quick succession unless you have good reason.
3. Keep Things Relevant
Don’t send messages to contacts that have nothing to do with their interests or your business. For example, if they expressed interest in Product A, don’t send them a message about Product B.
So there you have it, the complete how-to guide on using GetResponse autoresponders. Here is a nice video tutorial on setting up GetResponse if you want a visual representation of this blog. If you have any questions about the tool, let us know in the comments below.